The drywall company website: five pages, seven jobs, and what each one has to say
What a drywall contractor's site must do, from tap-to-call and a repair page with prices to a popcorn removal page, photos under raking light, speed on a phone, and builder credentials.
49.4% of drywall contractors on Google have no website. That is not a statistic about laziness; it is a statistic about a trade that has historically been fed by builders and never needed one. But it means that the drywall company with a plain five-page site that loads fast on a phone is, in most towns, ahead of half the field before anyone reads a word. Shops with a site have a median of 6 reviews. Shops without have 1.
Here is what the site needs to do, and the five pages that do it.
The seven jobs
- Make the phone number tappable at the top of every page on a phone. A homeowner in the driveway with a leaking ceiling is not going to copy a number.
- Say in the first screen what you do and where. "Drywall repair, finishing and popcorn ceiling removal in [city] and [county]."
- Show finish quality with photos under raking light. In this trade, the photo of a seamless wall is the proof.
- Give price ranges. Not a price list, ranges. They filter the callers who were going to argue.
- Load in under three seconds on a phone on a cellular connection.
- Give Google and the AI assistants one page per service to read.
- Tell a builder or GC, in thirty seconds, that you are insured, you have crews, and you finish on schedule.
Page one: home
One screen of text and one photo. The headline is what you do and where; the subhead is the two or three things you want more of. Then three buttons: Repair, Finishing, Popcorn removal. Below that, four reviews pulled from Google with names and the job named. Then a short "who we are" with a photo of the owner or the crew at a job, not a stock image of a man in a hard hat pointing at a blueprint.
Phone number tappable at the top, a text button next to it. Many homeowners would rather text a photo than call, and in drywall the photo is the quote.
Page two: drywall repair
This is the page that gets the most calls, so it gets the most care. Lead with the range: "Most repairs, including holes up to 2 feet, cracks, nail pops and water stains, run $150 to $450 depending on texture and whether paint is included. Larger water damage is quoted from a photo." Then a before-and-after gallery of patches, six to eight pairs. Then the process in four steps: text a photo, get a range, we come out, done in a visit. Then the common questions: can you match texture, do you paint, do you handle insurance.
Google Ads for repair terms land here, never on the home page.
Page three: finishing and installation
For basements, garages, additions and full houses. State the levels: "We hang, tape and finish to level 4 for painted walls and level 5 for smooth walls under gloss or strong light." Give the basement range, because that is the one homeowners search: "an 800 square foot basement, hang through finish, typically $4,500 to $7,500." Add a paragraph for builders: insured, workers comp, crew size, typical turnaround per house, and a line about who you have worked with if they allow it.
Page four: popcorn ceiling removal and texture
Popcorn removal is the one drywall service homeowners search for by name, so it gets its own page. Range per square foot, a note on asbestos testing for pre-1980 ceilings and that you require or arrange it, a video of the scrape if you have one, and before-and-after photos of three rooms. Add a section on texture matching with the three main textures pictured side by side.
Page five: contact and about
Phone, text, a short form with a photo upload, your service area as a list of towns, hours, license and insurance details, and two paragraphs about the owner. Then a link to your Google profile for reviews. That is the whole site.
Photos: the raking light rule
Drywall is hard to photograph because good work is invisible. The trick is a work light held low against the wall so the light rakes across it. A level 5 wall under raking light is flawless; a bad one shows every seam. Take that photo on every finished job. It is the single most persuasive image a drywall company can publish, and nobody else in your town is publishing it.
File sizes under 300 kilobytes each. A page with twelve 4 megabyte photos takes fifteen seconds to load on a phone, and the visitor is gone at four.
Speed, hosting and the small things
Use a simple static site or a lightweight builder. Skip the sliders, the background video, the chat widget that pops up before the page finishes loading. Test the site on your own phone over cellular, not Wi-Fi. A site that scores above 85 on Google's PageSpeed mobile test is fine.
Put your name, address or service area, and phone in the footer of every page in plain text. Add a link to your Google Business Profile. If you can, add LocalBusiness schema with your service area and hours; most builders have a plugin for it.
Price: what a site like this costs
Done yourself on a simple builder, $150 to $400 a year plus a weekend. From a freelancer, $800 to $2,500 for five pages. From an agency, $2,500 to $6,000, and you should ask who owns the domain and the files when you leave; the answer must be you. Anyone quoting monthly "website rental" at $200 or more is charging you for a site you will never own. The agency guide covers the questions to ask.
Frequently asked
Do I need a page for every town I serve? Not to start. One contact page listing your towns is enough. If you later run ads in two or three distinct cities, a short page per city with local photos helps the ad land, but five generic "drywall [town]" pages with swapped names do nothing and can get the site filtered.
Should I publish an actual price list? Ranges, not a list. "Patches $150 to $450" is honest and useful; "$185 per patch" invites an argument about the third patch over a stairwell. See the pricing guide.
Is a Facebook page enough instead of a site? Very few drywall listings in the dataset rely on a social page alone, and for good reason: Facebook pages do not rank for "drywall repair [town]", cannot hold price ranges well, and the assistants barely read them. Keep the page, build the site.
A five-page site built this way, with your photos and your prices, is one of the services in the free 14-day trial. You keep it either way.
Steven has spent the last several years running growth campaigns for local service businesses, drywall companies among them, and builds the benchmark datasets on this site from public Google listings. About the editor