Google Ads management for a drywall company
A drywall account earns on three kinds of searches and loses on everything else. Repair terms, "drywall repair near me", "ceiling repair", bring $150 to $600 jobs that close fast; a tracked call runs $20 to $60. Popcorn removal and texture terms are rarer and worth more, $40 to $90 a call for a $1,200 to $4,000 ticket. Finishing terms, basement, garage, "drywall contractor", are the biggest jobs and the most contested clicks, $50 to $140 a lead, because remodelers bid them too.
The mistake almost every owner makes is one campaign on broad match "drywall". That buys job seekers and DIY searches. Working after two weeks looks like 10 to 25 tracked calls on a $1,500 budget and a booked job you can name. The Google Ads guide has the negative list.